
Should Small Sellers Choose Shopee or TikTok Shop for Cross-BBorder? A Real Comparison of Startup Costs, Traffic Logic, and Return Rates
With the same 5000 yuan in principal, Shopee breaks even on its first order around day 47, while TikTok Shop does so around day 83—yet by day 120, TikTok's GMV is 2.3 times that of Shopee. This article breaks things down item by item along three lines: five categories of startup costs, daily operational rhythm, and the profit erosion caused by return rates. It also includes a 48-hour appeal action checklist for banned accounts, helping 1-3 person small sellers make their first platform selection decision.




































































































































































































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